Study on the Development Strategy of China's Economy Hotel Industry

The rapid development of tourism,especially mass tourism has made economy hotel the focus of the hotel industry.Based on the research of the concept and characteristics of China's economy hotel,this article analyzes the status of economy hotel in China from both the market environment and supply.Then the author points out the existing problems and challenges of the hotel industry and puts forward the following development strategies on economy hotels:to reform the enterprise system;to adjust the operating modes;to carry out across-region consociation and conglomeration;to segment the industry market;to improve the information and technological level;to redefine of the concept, the role and the market of economy hotel;to enhance the intelligence factors and to improve the management level of economy hotel etc.