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2011•Journal of Hubei Radio & Television UniversityRequires access

SWOT Analysis and Strategy Choice for Developing Sport Tourism in Zhengzhou

LI Qing-gon

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Abstract

As an important part of tourism,sport tourism is becoming a new tourist interest and an increasing point of national economy.With a SWOT analysis,this paper analyzes the strengths,weaknesses,opportunities and threats for the development of sport tourism in the city of Zhengzhou,and in accordance with the current situation,puts forward some strategies and measures.The study aims to broaden the ideas,speed up the pace of tourism development,and make the decision basis for the reasonable planning of the sport tourism in Zhengzhou.

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What this paper is about

As an important part of tourism,sport tourism is becoming a new tourist interest and an increasing point of national economy.With a SWOT analysis,this paper analyzes the strengths,weaknesses,opportunities and threats for the development of sport tourism in the city of Zhengzhou,and in accordance with the current situation,puts forward some strategies and measures.The study aims to broaden the ideas,speed up the pace of tourism development,and make the decision basis for the reasonable planning of the sport tourism in Zhengzhou.

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Available abstract

As an important part of tourism,sport tourism is becoming a new tourist interest and an increasing point of national economy.With a SWOT analysis,this paper analyzes the strengths,weaknesses,opportunities and threats for the development of sport tourism in the city of Zhengzhou,and in accordance with the current situation,puts forward some strategies and measures.The study aims to broaden the ideas,speed up the pace of tourism development,and make the decision basis for the reasonable planning of the sport tourism in Zhengzhou.

Key concepts: SWOT analysis, Pace, Tourism, Business, Strengths and weaknesses, Marketing, Political science, Geography

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