The Brand Development of Cultural Activities in University Campuses——Taking Excellent Brands of Cultural Activities in University Campuses in Guangdong Province as Examples

The brands of cultural activities in university campuses are the products of the fruitful characteristic development and cultivation of campus cultures in universities,as influential symbolic examples popular among teachers and students and widely accepted by all,so it is important to cultivate such brands.Seen from the examples of the excellent brands in Guangdong Province,the development of these brands must do as follows: adhere to the core value system and the aim of cultural education;promote cultural spirits in universities;establish the concept of scientific development;highlight the specialty features and the discipline advantages;pay attention to the combination of humanism and cultural education,the mainstream of dominant factors and abundant varieties as well as traditional inheritance and era innovation.Specifically,it is essential to do the following: define the objectives and requirements of the brand project operation;combine with the universities' conditions and students' actual choices;develop the dominant events and the special programs;formulate detailed plans for project implementation;give full play to the subjectivity of teachers and students to encourage them to actively participate with independent innovation;timely summarize experiences and popularize promotion.