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Analysis on Status Quo of College Students' Sports Consumption——An Investigation in Five Ministry-owned Universities of Wuhan

Deng Cheng-h

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Abstract

This paper randomly selects 1000college students from five ministry-owned universities in Wuhan to conduct questionnaire survey on status quo of sports consumption of college students in Wuhan city.The result shows that motivations of sports consumption are various,the consciousness of sports consumption is relatively higher,frugality idea of sports consumption is popular,the level of sports consumption is relatively lower,the structure of sports consumption is simple and sports field is an important influencing factor.Consequently,this paper puts forward some suggestions,such as consciousness of sports consumption should be improved,rational consumption should be advocated,construction of sports field should be quickened and the content of sports consumption should also be enriched.

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What this paper is about

This paper randomly selects 1000college students from five ministry-owned universities in Wuhan to conduct questionnaire survey on status quo of sports consumption of college students in Wuhan city.The result shows that motivations of sports consumption are various,the consciousness of sports consumption is relatively higher,frugality idea of sports consumption is popular,the level of sports consumption is relatively lower,the structure of sports consumption is simple and sports field is an important influencing factor.Consequently,this paper puts forward some suggestions,such as consciousness of sports consumption should be improved,rational consumption should be advocated,construction of sports field should be quickened and the content of sports consumption should also be enriched.

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Available abstract

This paper randomly selects 1000college students from five ministry-owned universities in Wuhan to conduct questionnaire survey on status quo of sports consumption of college students in Wuhan city.The result shows that motivations of sports consumption are various,the consciousness of sports consumption is relatively higher,frugality idea of sports consumption is popular,the level of sports consumption is relatively lower,the structure of sports consumption is simple and sports field is an important influencing factor.Consequently,this paper puts forward some suggestions,such as consciousness of sports consumption should be improved,rational consumption should be advocated,construction of sports field should be quickened and the content of sports consumption should also be enriched.

Key concepts: Status quo, Consumption (sociology), Christian ministry, Frugality, Consciousness, Sport management, Advertising, Business

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