Research on Sports Consumption Status Quo of College Students in Chongqing

Through using the method of questionnaire and mathematical statistics,taking the college students in Chongqing as research subject,this paper gives a thorough inspection and a comprehensive analysis on the sports consumption status quo of college students in Chongqing including sports consumption consciousness,sports consumption motivation,sports consumption level,sports consumption structure and the factors affecting the sports consumption and draws a conclusion that college students in Chongqing have a positive attitude towards sports consumption and gradually come to realize that sports consumption not only helps people keep fit but also has the function of recreation and entertainment.