2011•Journal of Xinxiang UniversityRequires access
The Research of College Students' Sports Consumption Situation and Behavior Characteristics
Jie Meng
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Abstract
The author investigate sports consumption of five college students in Xinxiang by the method of literature,expert interviews,the questionnaire and mathematical statistics,research the Xinxiang five sports consumption of college students,and analysis the behavior characteristics of them.The results show that,students' sports consumer consciousness is weak,based on the material consumption mainly,so sports consumption market is potential.According to sports consumption characteristics of the students,that colleges and universities should educate students to establish a correct concept of sports' consumption and provide reference for the development of the college sports consumer market beside the construction of sports facilities.