Zhu Shi-xiong
Abstract
Marketing innovation is the inevitable outcome of market competition as well as an indispensable means of survival and development for enterprises in fierce competition.In light of reflections on innovation in marketing concept,organization,products,talents and methods,the article takes up attempts to reform and innovate the modern marketing.
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Marketing innovation is the inevitable outcome of market competition as well as an indispensable means of survival and development for enterprises in fierce competition.In light of reflections on innovation in marketing concept,organization,products,talents and methods,the article takes up attempts to reform and innovate the modern marketing.
Key concepts: Competition (biology), Business, Marketing, Outcome (game theory), Marketing management, Market competition, Marketing mix, Industrial organization