2012•Unpublished venueRequires access

Awareness of Perfecting Marketing in Steel Enterprises

Yang Zhao

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Abstract

With the globalization of economy,the market competitions are more and more intense day by day,so the business environment of steel enterprises is facing the unprecedented reform.Only improve the technology content and qualities of products as well as enhance the competitiveness of products themselves are not enough for steel enterprises to remain invincible in the intense market competitions.Therefore,the innovation of marketing strategies with the concept of modern marketing emerges as the time requires.Effective marketing strategies are the base for enterprises to succeed.Only if the steel enterprises accurately establish and implement their own marketing strategies,they could win in the intense competitions.

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What this paper is about

With the globalization of economy,the market competitions are more and more intense day by day,so the business environment of steel enterprises is facing the unprecedented reform.Only improve the technology content and qualities of products as well as enhance the competitiveness of products themselves are not enough for steel enterprises to remain invincible in the intense market competitions.Therefore,the innovation of marketing strategies with the concept of modern marketing emerges as the time requires.Effective marketing strategies are the base for enterprises to succeed.Only if the steel enterprises accurately establish and implement their own marketing strategies,they could win in the intense competitions.

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Available abstract

With the globalization of economy,the market competitions are more and more intense day by day,so the business environment of steel enterprises is facing the unprecedented reform.Only improve the technology content and qualities of products as well as enhance the competitiveness of products themselves are not enough for steel enterprises to remain invincible in the intense market competitions.Therefore,the innovation of marketing strategies with the concept of modern marketing emerges as the time requires.Effective marketing strategies are the base for enterprises to succeed.Only if the steel enterprises accurately establish and implement their own marketing strategies,they could win in the intense competitions.

Key concepts: Business, Marketing, Globalization, Marketing strategy, Marketing management, Business marketing, Commerce, Industrial organization

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