Yan Qin
Abstract
Brand will attract consumer's attention to the product or service.The key of becoming the strong brand will be brand innovation,which will make brand equity longer and increase cooperation value.Brand innovation strategies include positioning,identification,framework,focusing,IMC,spread management,and culture.
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Brand will attract consumer's attention to the product or service.The key of becoming the strong brand will be brand innovation,which will make brand equity longer and increase cooperation value.Brand innovation strategies include positioning,identification,framework,focusing,IMC,spread management,and culture.
Key concepts: Brand equity, Business, Brand management, Marketing, Brand awareness, Brand extension, Corporation, Product (mathematics)