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2002•Huadong jingji guanliRequires access

The innovation of management of brand equity

Yong Chen

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Abstract

In order to maximize the brand equity, it is necessary to innovate the management of brand equity form the aspect both of internal management and of external exchange.

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What this paper is about

In order to maximize the brand equity, it is necessary to innovate the management of brand equity form the aspect both of internal management and of external exchange.

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Available abstract

In order to maximize the brand equity, it is necessary to innovate the management of brand equity form the aspect both of internal management and of external exchange.

Key concepts: Brand equity, Business, Equity (law), Brand management, Marketing, Political science, Law

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