Lihua Yang
Abstract
With the native market internationalized, the competition focus on the brand power in some aspects. We can gain the market share by improving the core power of the brand, repositioning and extending the brand, the integrated marketing communication of the brand and internationalizing the brand.
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With the native market internationalized, the competition focus on the brand power in some aspects. We can gain the market share by improving the core power of the brand, repositioning and extending the brand, the integrated marketing communication of the brand and internationalizing the brand.
Key concepts: Brand management, Business, Brand equity, Brand awareness, Competition (biology), Marketing, Market share, Market power