A Study on the Problematic Approach of International Publicity Translation

This paper adopts problematic approach to study several important problems of internationalpublicity translation.It proposes that international is not the goal but the way;foreign is thedestination but is not certainly the starting point.Therefore,foreign language 1 to language2 and foreign language 1---Chinese---foreign language 2 should be covered in international publicitytranslation in addition to Chinese to a language.This paper also puts forward that the best translatingstrategy for international publicity translation is not domestication or foreignization but integratedtranslation.