Chun Zhang
Abstract
As an important type of partnership between enterprises, strategic alliance is developing rapidly all over the world. It aggregates core competence in different value chain links of enterprises, achieveswinwinsynergy effect through cooperation, and shares competitive advantage along the value chain.
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As an important type of partnership between enterprises, strategic alliance is developing rapidly all over the world. It aggregates core competence in different value chain links of enterprises, achieveswinwinsynergy effect through cooperation, and shares competitive advantage along the value chain.
Key concepts: Alliance, Strategic alliance, Business, General partnership, Core competency, Value chain, Industrial organization, Competitive advantage