The Value Chain in E-commerce and Enterprises' Alliance Strategy

E-commerce's development is the outcome of innovation of network technology and the business model. In the era of E-commerce, enterprises' living space has extended from physical market to cyberspace and their process of value-creation show different characteristics. As the important model used for guiding the enterprises' management, the value chain is also developing, and it extends to the theory of Porter's value chain. With the driving of value chain in E-commerce, enterprises alhance has become vital strategy.