The Countermeasures of Raising International Competitive Power of Shaanxi Apple Products Based on SWOT

Our country proves a large amount of apples in the world,and Shaanxi is a big province on apple production in China.In recent years,apple production has become an important part of agriculture in Shaanxi.The Shaanxi apple production was analyzed SWOT which consisted of the strength and weakness,opportunity and threat of Shaanxi apple.It was pointed out that it was the time of Shaanxi apple advance to the international market.The potentiality of Shaanxi apple products' international competitive power was caculated through price competitive power,quality competitive power and reputation competitive power.On the basis of SWOT,it was proposed several countermeasures for raising Shaanxi apple products' international competitive power from the following aspect: Strengthening the protection of original habitat,standardizing the production and operation;Raising the level of apple commercializes processing;Supporting the development of apple association,pushing on apple industry operation gradually;Creating the brand of Shaanxi apple;Creating new market pattern of Shaanxi apple with all strength;Making use of the green box policy of WTO to exalt Shaanxi apple products' international competitive power.