2012•Anhui nongye kexueRequires access

Investigation and Research on the Factors Influencing the Improvement of Farmers' Sports Quality in New Countryside

XU Rong-mei

Abstract

The paper investigated the people's sports quality status in the new countryside of six provinces in Central China,analyzed the background of the existing problems,found out that the lack of sports culture was the bottleneck restricting the people's participation in sports,and the improvement of sports quality was constrained by their personal ideas and interests.

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Available abstract

Key concepts: Bottleneck, Rural area, Quality (philosophy), China, Business, Marketing, Sport management, Advertising