The Integration of the Creative Industrial Chain

Expansibility of creative industry has now become a criterion to measure a country or city's integrative competitiveness. Despite of the popularity of the creative idea and the flourish of creative industrial parks, the theoretical research on creative industry is rare, especially on the forms of industrial organization and development mode. The paper tends to do some exploratory research on the structure and integration of the creative industrial chain based on the industry chain theory of industrial economics. Results indicate that the creative industrial chain presents a network structure features, and the integration of value and knowledge should be performed by deconstruction of traditional val- ue chain, virtual value chain as well as the organizational form of knowledge confederation.