Research on the Integration Effect of Creative Economy and Traditional Industry

Basing on the theory of creative economy, this paper focuses on the study of the different effects in the specific stages of industrial chain through the combination of creative and traditional economy, and by the mean of cross-case analysis,it concludes that: The positive effect is more powerful in the front of the traditional industry chain than in the back-end when combining the creative. On the basis of this, the issue puts forward the suggestions for sustainable development of combining the creative economy and traditional industry.