The Research on Cultural and Creative industries Cluster Development Based on Nash Equilibrium

Cultural and creative industry is the second largest pillar industry of the tertiary industry, with the characteristics of innovative, high value and strong correlation relationship. The development of industrial cluster is helpful to cultural communication and information transfer, so it can enhance the competitiveness of the creative industry. The key problems need to be solved are the development condition and development strategy of creative industry cluster. This paper builds a mathematical model of two areas and two enterprises to study how can the effect of location factor and aggregation influence the development of cultural and creative industries, and the result shows a series of optimal development forms of the cultural and creative industry under different conditions. Finally four piece of recommendations to promote the development of creative industry clusters have been put forward.