2007Commercial ResearchRequires access

The Tactics for Chinese Retailing Industry in the“Post-WTO Period”

Yang Zhao

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Abstract

In China,the retail market will be opened to foreign retail enterprises at a new historical high level in the“Post-WTO Period”.The domestic environment,in which China retail enterprises exist and develop,will be changed a lot.Therefore,Chinese retail enterprises adaptive to the changes are the key factors to support these enterprises.Howev- er,There are still some problems,restrict Chinese retail enterprises,such as the small size,information transmission barrel and inefficient macro-control.The paing discusses the solutions to these problems.The purpose is to give some suggestions to Chinese retail enterprises for their development in the“Post-WTO Period”.

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What this paper is about

In China,the retail market will be opened to foreign retail enterprises at a new historical high level in the“Post-WTO Period”.The domestic environment,in which China retail enterprises exist and develop,will be changed a lot.Therefore,Chinese retail enterprises adaptive to the changes are the key factors to support these enterprises.Howev- er,There are still some problems,restrict Chinese retail enterprises,such as the small size,information transmission barrel and inefficient macro-control.The paing discusses the solutions to these problems.The purpose is to give some suggestions to Chinese retail enterprises for their development in the“Post-WTO Period”.

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Available abstract

In China,the retail market will be opened to foreign retail enterprises at a new historical high level in the“Post-WTO Period”.The domestic environment,in which China retail enterprises exist and develop,will be changed a lot.Therefore,Chinese retail enterprises adaptive to the changes are the key factors to support these enterprises.Howev- er,There are still some problems,restrict Chinese retail enterprises,such as the small size,information transmission barrel and inefficient macro-control.The paing discusses the solutions to these problems.The purpose is to give some suggestions to Chinese retail enterprises for their development in the“Post-WTO Period”.

Key concepts: China, Business, Retail market, Chinese market, Period (music), Retail trade, Macro, Commerce

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