A Primary Study on Large-Scale Retail Enterprises of TNCs in Chinese Market

Under the frameworks of CEPA and WTO, a huge number of large-scale retail enterprises of TNCs will enter into China which will bring Chinese retail market a great influence. The article has analysed the characters of foreign retail enterprises, the conditions for entering into Chinese market and the challenges to be brought from TNCs. The shopping mall and supermarket are focused in the paper, mainly discussed on existing situation of foreign retail enterprises in China ,the international and domestic environments for entering to China, the scale economy and technologic advantages of foreign retail enterprises from TNCs. Finally, some suggestions for promoting the international competitiveness of Chinese retail enterprises are also put forward in the paper.