Study on Talent Cultivation Model of Marketing Specialty of Higher Vocational Education Based on Economic Transformation Background in Suzhou

Under the background of economic transformation,the demand for marketing specialty of higher vocational education in Suzhou manifest the trends of huge demand quantity and high demand quality.Facing with problems existed in talent cultivation model of marketing specialty of higher vocational education Suzhou Vocational and Technical College of Industry has reformed and innovated,the talent cultivation model of marketing specialty,and the reform directions are:clarify the talent cultivation objectives,employment posts and post group of marketing specialty;design curriculum system according to qualities of marketing talents;build practice teaching base for skills training;form the task-guided,practice and theory integrated and doing in learning teaching model;implement the teaching staff construction strategy of walking out + introducingand build dual-qualification teaching staff.