Construction of Marketing and Business Specialty Group of Higher Vocational Education Based on Demand of Enterprises' Management Activities

Aiming at problems of unreasonable specialty setup,disjoint of talent cultivation and market demand and low talent cultivation quality of marketing and business specialty of higher vocational schools in Chongqing,higher vocational schools should try to build the specialty cluster group including the specialty directions of marketing,electric commerce,chain management,commercial management and foreign business combining with market demand and school development demand.