2010•Bulletin of Sport Science & TechnologyRequires access
Analysis on Sports Consumption and Influencing Factors of College Students in Heilongjiang Province
Zhengze Zhang
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Abstract
As a key research subject,college student sports consumption has attached to the sports economic category and has significant influence on traditional school physical education teaching. This paper,through studying college student sports consumption condition in Heilongjiang province,analyzes their sports consumption motivation,content and main factors restricting sports consumption. It has significant meaning to guide students for rational sports consumption,adjust their sports consumption structure and cultivate sports consumption market.