Lin Xu
Abstract
Through analysis of consumption motivation,consumption level,consumption patterns influencing factors of 4 university students in Luoyang,thia paper provides reference for planning sports industry and standarding sports market so as to provide college students reasonable theory of sports consumption.
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Through analysis of consumption motivation,consumption level,consumption patterns influencing factors of 4 university students in Luoyang,thia paper provides reference for planning sports industry and standarding sports market so as to provide college students reasonable theory of sports consumption.
Key concepts: Countermeasure, Consumption (sociology), Sport management, Marketing, Advertising, Business, Sociology, Economics