Influence of kids on purchasing decision in Family Study of Households in Jalandhar

The purpose of this paper seeks to find out the Influence of kids on purchasing decision in family.Second purpose is to find the influence of kids in purchasing decision by product category and another purpose is to study the factors which influence children's decision in selecting a product.The findings of this research shows that there is important role of child in purchasing decision of product in family and there is significance relationship between age of child and involvement of child in purchasing decision.I have found the factors which influence decision of children in selecting a products, and four major factors that came out are advertisement enhance the knowledge of children regarding the products, any specific toy or gift attached with the product influence the child to purchase the product,, they are influenced by their friends and they get influenced by the packaging of the product.