2016•Journal of Brand ManagementRequires access

Corporate brands as catalysts in times of change: Lessons from a South African bank

Sean McCoy, Peet Venter

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Key concepts: Extant taxon, Corporate branding, Employer branding, Business, Corporate communication, Brand management, Marketing, Strategic management

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Corporate brands as catalysts in times of change: Lessons from a South African bank — Research Paper | ScholarLens