2013•Journal of Brand ManagementRequires access
The corporate brand identity matrix
Mats Urde
Open publisher page 130 citations
Abstract
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Mats Urde
Abstract
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OpenAlex reports 130 citations for this work. Citation counts describe recorded attention and do not establish research quality.
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Key concepts: Corporate branding, Employer branding, Brand management, Corporate identity, Brand equity, Corporate communication, Brand identity, Business