1997•Journal of Brand ManagementRequires access
Corporate branding
Raymond Wilson
Open publisher page 3 citations
Abstract
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Raymond Wilson
Abstract
An abstract is not available in the OpenAlex record for this paper.
OpenAlex reports 3 citations for this work. Citation counts describe recorded attention and do not establish research quality.
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Key concepts: Employer branding, Business, Brand management, Brand equity, Brand loyalty, Corporate branding, Marketing, Product strategy