Foreign direct investment in Indian retail sector– PESTLE & SWOT analyses
Benny J. Godwin, D. Kalapana, S. Kalesha Masthan Valli
Abstract
Benny J. Godwin, D. Kalapana, S. Kalesha Masthan Valli
Abstract
The long-time battle of Foreign Direct Investment in Indian retail sector was initiated in the year 2006. Retailing comprises of the sales of goods and services to the end user. Retailing necessitates a seller, who is called as a retailer, basically a store establishment providing goods and services for the consumers for their own use. Foreign retailers are highly concentrating on the Indian market as there are huge potential consumers available. With the quickly altering retail sector, Indian retail is going to become one of the fastest growing sectors having great potential consumers. In this paper, an attempt has been acquitted to analyse the impact of the FDI policy in retail on Indian economy using PESTLE & SWOT analyses. The analyses revealthat Indian retail will have a significant impact on the growth of Indian economy as a whole in the far future. Concurrently, there are various challenges and threats arising out of heightening desegregation in national and international consideration.
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The long-time battle of Foreign Direct Investment in Indian retail sector was initiated in the year 2006. Retailing comprises of the sales of goods and services to the end user. Retailing necessitates a seller, who is called as a retailer, basically a store establishment providing goods and services for the consumers for their own use. Foreign retailers are highly concentrating on the Indian market as there are huge potential consumers available. With the quickly altering retail sector, Indian retail is going to become one of the fastest growing sectors having great potential consumers. In this paper, an attempt has been acquitted to analyse the impact of the FDI policy in retail on Indian economy using PESTLE & SWOT analyses. The analyses revealthat Indian retail will have a significant impact on the growth of Indian economy as a whole in the far future. Concurrently, there are various challenges and threats arising out of heightening desegregation in national and international consideration.
Key concepts: SWOT analysis, Foreign direct investment, Business, Goods and services, Battle, Commerce, Investment (military), Marketing