A study on consumer buying behavior in organized food and grocery stores in salem, Tamilnadu

Retail sector is the most booming sector in the Indian economy. The Indian retail sector is witnessing tremendous growth with the changing demographics and an increasing the quality of life of urban people with a growing economy, improving income dynamics, rising awareness and a youth heavy customer base, India is well on its way to become one of the most prospector markets for the domestic and global retailers. Organised retailing provides an ideal shopping experience though consume preference analysis, excellent ambience and choice of merchandise. Rising income level, education, acceptance of impact and predict ends and global exposure have an impact on the Indian consumers shopping habits. Impact of the factors like availability of favourite brands, social status, buying behaviour during discounts, influence of family and friends one of the store and brand choice, relationship between store and store brand and consumer perception towards store and national brands while shopping from a store, have not yet been gauged much by markets. This paper is an endeavour to understand and deliberate consumer shopping behaviour towards organised ford and grocery retail store, so as to have a better insight of consumers buying behaviour.