2006•Unpublished venueRequires access
Research on the Customer-Oriented Strategies of Mass Customization ∗
Zhang Yu-hua, Zhang Jiequn
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Abstract
Mass customization is the mainstream production mode in the 21st century. This paper researches four basic strategies used by enterprises while implementing mass customization, they are: modularization design, product family design, product development and rapid design, and postponement. During the research, this paper also shows how these strategies are used in mass customization production mode, and analyses what competitive advantage they can bring for the enterprise, so as to support the application and development of the mass customization production mode. Key words Mass customization; Modularization; Postponement; Product family design