Research on Mass Customization in Terms of Strategies and Methods

This paper introduces some key concepts and technologies in mass customization. The application of the technology is also discussed. Co-authors of the paper draw the conclusion that mass customization will coexist with other production models. With the development of economy, the advances of the society and the development of the net technology, mass customization will witness the increase in terms of the number of customers and fields to which mass customization will be related. Coauthors of the paper also discuss the problems which will occur in the process of mass customization and put forward accompanying strategies and practical methods.