City Marketing and Urban Branding through Urban Regeneration and Image Making as a Case of Eskişehir-Turkey

Depending on the increasing interurban competition, city marketing, urban branding and urban regeneration and image making have become key factors of urban governance, and many city managers have started to strengthen place promoting activities. Methods and technologies of urban marketing and city branding are accepted as the dominant aspect of competition in cities during the globalization and urbanization process, and can help and facilitate to differentiate them from other places. Marketing techniques are often used to help a city’s transformation into a center of tourism, culture and redevelopment. This paper examines the effects of the urban regeneration and image making activities on the city marketing and urban branding procedures as a case of Eskisehir.