Chen Yanson
Abstract
The article analyzes the vital role of culture in the urban development from the cultural angle of view,proposes the strategy for Chinese urban culture continu-ation and innovation,and discusses the relationship between the urban marketing and the city characteristic culture image molding.
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The article analyzes the vital role of culture in the urban development from the cultural angle of view,proposes the strategy for Chinese urban culture continu-ation and innovation,and discusses the relationship between the urban marketing and the city characteristic culture image molding.
Key concepts: Urban culture, City marketing, Business, Advertising, Civil engineering, Marketing, Sociology, Geography