Paul E. Green, V. Srinivasan
Abstract
Abstract Since 1971 conjoint analysis has been applied to a wide variety of problems in consumer research. This paper discusses various issues involved in implementing conjoint analysis and describes some new technical developments and application areas for the methodology.
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Abstract Since 1971 conjoint analysis has been applied to a wide variety of problems in consumer research. This paper discusses various issues involved in implementing conjoint analysis and describes some new technical developments and application areas for the methodology.
Key concepts: Conjoint analysis, Variety (cybernetics), Consumer research, Management science, Marketing, Computer science, Business, Economics