2002•Industrial Engineering and ManagementRequires access
The Application of Conjoint Analysis in Forecasting
Yong Cen
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Abstract
In this paper, the general principles and methodology of conjoint analysis are discussed. When the effectiveness function is obtained through conjoint analysis, the forecast of product sales can be made to determine the best combination of product features. Based on the discussion, the bright prospect of the application of conjoint analysis in forecasting technology is suggested.