Application of Conjoint Analysis in Preference of Community Health Services

Objective To understand how to measure patients′ preferences of community health services with conjoint analysis by means of review of origin,development,methods and steps of conjoint analysis.Methods The way of literature review was taken to introduce the conjoint analysis,and to analyze what kind of community health services the patients prefer by considering them as a special consumer group,so as to provide a reference for application of conjoint analysis in the future.Results The attributes and levels could be determined according to characteristics of community health service.The data could be collected with full-profile method,and analyzed with vector model.And finally the most preferred type of community health services that the patients choose could be interpreted with the utility values of product of different services.Conclusion Conjoint analysis method can be widely used in various fields.For community health services,the conjoint analysis can be taken to describe the patient′s preferences and choices of health services.