Dick R. Wittink, Jordan J. Louviere
Abstract
Background Concepts and Theory Design and Analysis of Conjoint Experiments Practical Applications of Conjoint Theory and Methods Predicting Likely Market Choices from Conjoint Studies and Other Strategic Applications of Conjoint Models
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Background Concepts and Theory Design and Analysis of Conjoint Experiments Practical Applications of Conjoint Theory and Methods Predicting Likely Market Choices from Conjoint Studies and Other Strategic Applications of Conjoint Models
Key concepts: Conjoint analysis, Metric (unit), Computer science, Econometrics, Microeconomics, Marketing, Economics, Preference