Exploration and Analysis of Problems and Countermeasures of Cross-cultural Education in College English Teaching

College English teaching aims to cultivate students' English application ability and communication ability.The final purpose of introducing cross-cultural education in English teaching is to cultivate cross-cultural communication competence of college students.Thus, we must analyze some realistic problems after cross-cultural education is introduced in college English learning, specifying the deep causes including students' cross-cultural awareness and cross-cultural communication competence and put forward corresponding countermeasures to update teaching idea, cultivate cross-cultural awareness and reform teaching methods and evaluation methods.Only in this way, more English talents complying with social needs can be cultivated. IntroductionUnder the situation of global integration, talent competition situation becomes increasingly fierce.Social requirements for talents have transformed to diversified talents from traditional single technology-based or knowledge-based talents.When employing college students, employers greatly boost the requirements for various abilities and qualified.Foreign language level (i.e.cross-cultural communication competence) becomes a significant standard for employers to select talents.So, many universities and higher vocational colleges also introduce cross-cultural education in college English teaching.Cross-cultural education also gives rise to some problems while improving students' cross-cultural communication competence.Exploration of solutions and promotion of intensive application of cross-cultural education in college English teaching have become important topics in current English education researches. Concept of cross-cultural educationCross-cultural education practice appeared early.The researches of cross-cultural educational theory started late and appeared until 1970s.Currently, relatively authoritative definition of the concept of cross-cultural education is the definition in Education Dictionary published in 1998.The dictionary defines cross-cultural education as follows: "cross-cultural education refers to multi-cultural education in the environment where multiple cultures coexist or dominance of one culture supplemented by other cultures; the students growing in a cultural environment receive education in another cultural environment with different languages, customs, habits, values and beliefs; students receive education of non-native language, customs, habits and values through setting up cross-cultural environment.But this definition lacks normative description of the essence of cross-culture and the purpose of cross-cultural education."[1] This paper considers cross-cultural education is an educational idea.Cross-cultural education refers to non-native cultural education in allusion to language learners based on certain cultural background through schools, cultural institutions and other media.In this way, language learners can more deeply know and respect the culture they learn and gain better mentality and competence of cross-cultural communication so as to realize the final purpose of cross-cultural communication. Problems of cross-cultural education in college English education Students' cross-cultural awareness and cross-cultural communication competence are weakChinese students are strong in written English, but poor in oral expression and communication.Many students are excellent in written English.For example, many students can comprehend English contents during English listening comprehension.They can also read an English article quickly and answer corresponding choice questions according to their comprehension.For the