Application Study of Conceptual Design in the Product Design

For making the conceptual design process optimization, achieve its various function demand, and confirm the optimal proposal. Contra pose the shortage of conceptual design process, combine the basic national conditions in china, we put forward the basic definition of the conceptual design. Firstly we discussed the basic content and basic step of the conceptual design, secondly, we analyzed demand design, function design, principle design and conceptual design according to designing weapon cupboard for the armed forces department in swallow village located in Hefeng country. We get the superiority of the conceptual design, Benefit designers to use their talents, benefit the innovative design, Stimulate the product design standardization and formulation, benefit product design sustainable and rapid development.