2009•Tourism ManagementRequires access

Online distribution of airline tickets: Should airlines adopt a single or a multi-channel approach?

Bonwoo Koo, Benny Mantin, Peter O’Connor

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Key concepts: Business, Advertising, Agency (philosophy), Distribution (mathematics), Channel (broadcasting), Marketing, Telecommunications, Computer science

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Online distribution of airline tickets: Should airlines adopt a single or a multi-channel approach? — Research Paper | ScholarLens