2005•Unpublished venueRequires access

Positive Significance on Advertising Agency to Advertisement Development in China

Yinan Wang

Abstract

This article probes into the positive significance of carrying out advertising agency to the development of advertisement in China, stating the necessity of carrying out advertising agency in China is the best way to change the various relationships in advertisements in China, adjust the advertisements market and strengthen international competitiveness of advertisements in China.

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Key concepts: Advertising, China, Agency (philosophy), Business, Advertising research, Advertising account executive, Advertising campaign, Marketing