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1983•Journal of the American Oil Chemists SocietyRequires access

Advertising: The advertising agency and the r&d department

Mike Jag Lois

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Abstract

Abstract The role of the advertising agency in selling products is discussed. Suggestions are made on the importance of the R&D Department in helping an agency develop and implement a sound advertising campaign.

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What this paper is about

Abstract The role of the advertising agency in selling products is discussed. Suggestions are made on the importance of the R&D Department in helping an agency develop and implement a sound advertising campaign.

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Available abstract

Abstract The role of the advertising agency in selling products is discussed. Suggestions are made on the importance of the R&D Department in helping an agency develop and implement a sound advertising campaign.

Key concepts: Agency (philosophy), Advertising, Business, Advertising campaign, Sound (geography), Advertising account executive, Online advertising, Sociology

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