2014•Cross-cultural communicationOpen access

Development Strategy of Regional Tourism Industry: A Case Study of Hengyang

Xiaofeng Liu, Xinyan Jian

Abstract

Based on the present situation of the tourism industry in Hengyang, through analyzing on its strength and weakness, as well as the opportunities and challenges it faces, this paper points out the principal factors which restrict the development of the tourism industry of Hengyang. Moreover, the author puts forward development strategies for the tourism industry of Hengyang in the period of the 12th Five-Year Plan from the perspective of supporting and promoting the relationship between tourism industry and regional economy.

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Key concepts: Tourism, Business, Perspective (graphical), Tourist industry, Principal (computer security), Development plan, Marketing, Plan (archaeology)