2012•Journal of Hengyang Normal UniversityRequires access

On Strategy of Transformation and Upgrading of Tourism Industry in Hengyang City

Xiang Qing

Abstract

The tourism industry is a strategic industry,low consumption of resources,lead coefficient,employment opportunities,comprehensive benefits.In the context of changes of tourism demand,Hengyang City must to speed up transformation and upgrading of the tourism industry.Hengyang City must to make full use of their own advantages,to focus on the construction of four major projects,namely construction of scenic spot,construction of supporting system of the tourism industry,enhancement of the quality of tourism services and tourism promotion.

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Key concepts: Tourism, Business, Promotion (chess), Context (archaeology), Consumption (sociology), Marketing, Quality (philosophy), Geography