Design concept & business development aspects of day sailing operations May 2011.

In the recent economic down turn, many small business such as boat builders went into administration. The purpose of this project was to identify a market segment within the new build yacht market with the aim of designing a suitable product. Most of the yachts berthed on the south coast were used for day sailing or occasional weekend use, by researching this large market, a potential customer’s needs and expectations of a new yacht were identified. By taking these findings a preliminary yacht design and build was explored.