Alžbeta Bieliková
Abstract
The article deals with the corporate identity and its parts intransport organization. The corporate identity is a strategicallyarranged idea based on the firm's philosophy, firm's vision andlong-term business aim. It must be confirmed by the firm's behaviourand its internal and external communication.
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The article deals with the corporate identity and its parts intransport organization. The corporate identity is a strategicallyarranged idea based on the firm's philosophy, firm's vision andlong-term business aim. It must be confirmed by the firm's behaviourand its internal and external communication.
Key concepts: Corporate identity, Identity (music), Corporate communication, Business, Organizational identity, Term (time), Public relations, Management