Image a Corporate Identity Pivovaru Zubr a.s.Přerov

The name of my thesis is: image and corporate identity Pivovar Zubr a.s.. Pivovar Zubr. I´ve concentrate on problems concerning corporate identity a brand building of Zubr. My work is devided into three parts: teoretical and analytical part and project. Each of them is devided to other several parts. In those parts I aimed to corporate identity (corporate communications, corporate culture, corporate design and produkt), image, public relations and brand. I have found that Pivovar Zubr focus not enough to corporate identity. The image of Zubr Brewery is not so succesfull. That is why i suggested project how to improve this communication. I´ve described varienty types of CI e.g. public relations, corporate design,….etc.