Branding of Corporate Identity Design

This article on how to use communication 5W in the design of corporate identity design is briefly described. five aspects of 5W theory and corporate identity are consistent; the two have simi- larities in expression. With the theory of corporate identity design guidance, the design of the recognition system has more purpose and the corporate identity design is more branding and typed. Identity of a corporate image design is to establish a unique corporate image recognition system for the corpo- rate that is CIS, the abbreviation of Corporate Identity System. Its main function is: Through the business phi- losophy and corporate culture integration, design the unique and complete visual for the corporate, communi- cate to the internal staff and the public, so that the internal staff has a sense of belonging of the corporate and the awareness of corporate identity of the community public, form a fine corporate image, promote the sound devel- opment of enterprises. A large part of the CIS is done through the visual identity system that is VI, the abbre- viation of Visual Identity. VI is the static identifier of the corporate identity, through text, images and elements, such as a standardized, systematic approach to convey the corporate philosophy and corporate culture to create a good corporate unique visual image. Image is one important way to identify the visual information. W.J.T. Mitchell said: The image is the im- age of the concrete appears to be the object of reproduc- tion. (1)